Publisher transparency

Ownership & Funding

Who operates EsportsNews.pro, how the publication is currently funded and how future commercial relationships will be labeled.

01 · Ownership

Independently operated

Independently owned and operated by a private publisher. EsportsNews.pro is the public-facing publisher identity. It is not owned by an esports team, tournament organizer, game publisher, sportsbook, casino, advertising network or investment group.

Why the legal name is not public

The individual operator keeps a legal name and private personal details off the public website for personal privacy and security. This does not remove editorial accountability: the site provides a consistent public publishing identity, a permanent masthead, correction standards and a direct publisher email.

02 · Public editorial identity

Danilo Santos is a professional pseudonym

Danilo Santos is the professional editorial pseudonym used by the private operator and editor of EsportsNews.pro. It is the byline used for the current newsroom’s articles and editorial review. It should not be interpreted as a disclosure of the operator’s legal identity. The same professional name is used consistently on the author profile, Editorial Masthead and article bylines.

03 · Current funding

Self-funded at launch

Self-funded by the site operator. EsportsNews.pro currently has no outside investors, sponsors or advertising partners. Hosting, data access, development and editorial operating costs are paid by the private operator. No current outside party receives editorial control in exchange for funding.

04 · Future revenue

Advertising and sponsored links

As traffic grows, EsportsNews.pro may accept banner advertising, sponsored links or other paid placements. Introducing commercial content will not change the standards for independent reporting.

Visible labels

Paid placements will carry a nearby “Sponsored” or “Advertisement” label that is understandable without opening another page.

Editorial separation

Sponsors will not choose independent topics, approve conclusions, suppress relevant facts or prevent corrections.

No disguised coverage

Payment, products or material support connected to content will be disclosed. Paid copy will not be presented as independent reporting.

05 · Conflicts

How conflicts will be handled

A relationship that could reasonably affect how a reader interprets a page will be disclosed near that content. Affiliate links, if introduced, will be identified, and any commission will not change the price paid by the reader unless stated. Editorial corrections will remain available regardless of advertiser or sponsor interests.

06 · Updates

Disclosure changes

If ownership, outside funding, advertising relationships or the commercial model materially changes, this page will be updated with a new review date. Questions about ownership, funding or a commercial label can be sent to contact@esportsnews.pro.